Ferrari’s hyper-divisive Luce EV won’t be available in Australia until the last quarter of 2027, which will give you time to save up enough to afford one… if you win Lotto once or twice. The Prancing Horse’s local reps have confirmed the 771kW four-door controversy magnet will sell for $991,446… and that’s before on-roads.

The pricing puts the marque’s first EV in between the 296 Speciale at $984,020 and the 849 Testarossa Assetto Fiorano, which is yours for a smidge over $1 million. However, the cost pales in comparison to what one went for in an auction at the recent Monterey Car Week, with billionaire Herbie Wertheim shelling out a cool $56 million.

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The Luce left Ferrari fanatics more disappointed than the company’s awful run of F1 form when it debuted in May. In development since 2021, it features four electric motors, one driving each wheel, with a 122kWh battery pack and 800-volt electrical system. The four-door also features some decidedly un-Ferrari-like styling, much to the horror of the brand’s tifosi.

Former Ferrari boss Luca di Montezemolo said it risked “the destruction of a legend” after steadfastly refusing to consider making an EV while he was in charge. “I just hope that the little horse comes off,” he added. “This is certainly a machine that the Chinese, at least, won’t copy from us. They won’t need to.”

The Chinese market actually loved the Luce, with the first 88-unit batch earmarked for the country selling out straight away. However, the reaction from investors was just the opposite, with Ferrari’s share price freefalling to the tune of seven per cent.

Ferrari made the groundbreaking move to a BEV as major rivals like Lamborghini and Porsche retreated from doing the same. At the same time, Rolls-Royce claimed its Spectre EV was its most popular vehicle in Europe, and the number-two vehicle in its global portfolio, suggesting buyer demand remains for high-end electric vehicles.