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How it took just three letters to get Honda watchers all excited.
The rumour mill surrounding Honda’s plans to build a smaller version of its Honda NSX supercar sprung back to life this week after it emerged the company has applied to trademark “ZSX” in Europe.
Performance Drive has reported that Honda submitted a trademark application to the European Union Intellectual Property Office for the letter combination ZSX.
The Japanese trademark is valid until March 2019 but the US one expired in 2012 (it doesn’t appear to have been registered in Australia), so why the excitement over the European application?
The timing is interesting in that it coincides with a story in the Automoto which cites an anonymous source claiming to be an engineer at Honda in Japan as saying the company is planning to debut the ZSX next year and is planning to debut it at the North American International Auto Show in Detroit.
The news is great if it’s true, though it’s worth noting that Honda makes plenty of different products and the ZSX could prove to be anything from a generator to a personal jet aircraft.
Honda Australia declined to comment about the ZSX name or if the company was planning to produce a ‘baby NSX’.
