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Mercedes announces AMG Speedway in South Korea

First track bearing AMG name is located near S. Korea’s capital

Mercedes announces AMG Speedway in South Korea
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Over 4.3 kilometres and 17 turns, AMG Speedway is the newest motorsport addition to South Korea.

Built using a pre-existing track established in 1995, Mercedes-AMG has created its first track named after AMG, as well as featuring AMG branding prominently along the circuit.

The track, which also features an overpass, is located about 40 kilometres from the nation’s capital of Seoul.

 German engineer and track designer Hermann Tilke has behind the track’s development, which began in 2011.

A lounge has also been built on the premises, which AMG says “provides an inviting setting for community discussions and personal exchanges with AMG experts.”

Mercedes-AMG CEO Tobias Moers says the decision to open a track in South Korea is based on AMG recording “a significant double-digit growth and a new sales record in 2017” in the country.

Amg Speedway Lounge Jpg
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"The AMG Speedway is the world's first racetrack bearing our name,” says Moers.

“This underlines the importance of South Korea as one of our main markets.

“The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea.

“It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand.”

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But AMG is not the first to open its own track in the country, as BMW beat it to the punch.

The BMW Driving Centre is closer to Seoul, and is the first of its kind for BMW. It also offers various ‘driving experiences’ for customers attending.

The AMG Speedway is likely to be used for product launches and other AMG events in the future.

Chris Thompson
Contributor

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