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The just-launched Mercedes-Maybach S600 has in one month almost eclipsed the six-year local sales tally of the previous Maybach range.
Mercedes-Benz Australia has confirmed its 12-unit allocation of the V12-engined and most opulent version of the new S-Class is exhausted. Place an order now, and Sir won’t get a Mercedes-Maybach S600 until early next year. By comparison it took the Maybach brand six years and a whole range to shift just 13 units here.
Where the previous Maybach cost at its peak $1.15 million, however, the new Mercedes-Maybach is something of a bargain at $448,610 plus on-road costs.
What may be more surprising is that the Mercedes-Maybach S600 – claimed to be the world’s quietest production sedan – isn’t the only half-million-dollar S-Class to sell out. Another five units of the even pricier $489,610 Mercedes-AMG S65 L have been tallied. This after Benz Australia initially decided not to import that model, but backflipped due to demand.
With a 5.453-metre length and 3.365m wheelbase, the Mercedes-Maybach S600 extends 20cm beyond a long-wheelbase S-Class (including S65 L) in both measurements.
It doesn’t quite reach the respective 5.723m/3.39m of the previous Maybach 57, let alone the even longer Maybach 62, though the overseas-only Pullman version has that covered.
The company says the new model, “Melds the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach.”
“Providing both prestige and exclusivity, it is aimed at customers for whom status is important.”
Not as exclusive as the last reborn Maybach, to be sure, but Mercedes-Benz is no doubt enjoying the new model’s relative initial success.
