MG has welcomed the growing number of Chinese car manufacturers entering Australia, arguing that its established dealer network, parts inventory and decade-long local presence will help it stand apart from the competition.

Speaking with WhichCar by Wheels at the Australian launch of the new MGU9 EV, MG staff dismissed concerns about the increasing number of manufacturers competing for a slice of Australia’s new-car market.

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“Competition is great. It benefits everyone. It benefits us,” said MG Motor Australia Marketing Director Dimitri Andreatidis, adding that Australian consumers were now spoiled for choice.

MG was among the first modern Chinese-owned automotive brands to establish a significant presence in Australia, but the automotive landscape has changed considerably in recent years. According to September 2026 VFACTS figures, MG has sold 36,832 vehicles in Australia during the first nine months of the year, maintaining its position among the country’s 10 best-selling automotive brands.

It recorded 4635 sales in September alone, an increase of 15.6 per cent compared with the same month last year. However, the figures also demonstrate just how competitive Australia’s market has become. BYD recorded 8191 sales in September, while GWM achieved 5212 and Geely came quite close to overtaking MG with 4473 deliveries.

There’s plenty more competition on the way. Earlier this year, the Australian Automotive Dealer Association forecast that a record 67 automotive brands would be operating in Australia during 2026, while the RACQ identified 22 Chinese brand names already represented locally.

That number is expected to grow further in 2027, with at least six additional Chinese brands planning Australian launches or first deliveries, including Avatr, Exlantix, iCaur, Jetour, Freelander and Luxeed. Chery is particularly aggressive in its expansion plans, with multiple additions to its stable planned.

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Despite the influx of newcomers, MG believes its existing infrastructure and customer base provide a significant competitive advantage.

“The one thing I think that’s important to remind us all is that we’ve been here for 10 years and we’ve been in the top 10 since 2021,” said Andreatidis. “We’ve sold over 300,000 vehicles in Australia over that period, established a nationwide network of more than 120 sales and service locations with 1660 service technicians, 700 aftersales representatives and around $20 million of spare parts.”

Those investments, MG argues, demonstrate its long-term commitment to Australia at a time when an increasing number of newer manufacturers are attempting to establish themselves. The company believes its expanding product range will also help maintain its position, with electrification playing an increasingly important role in its Australian operations.

Despite the influx of new competitors, MG insists it has no intention of slowing down.

“Let the new brands come. We welcome them,” said Andreatidis. “We’ve been here for 10 years. We’re here for many, many more.”