
A price war for Australia’s cheapest ‘small’ electric vehicle (EV) could be about to erupt, with details surfacing from Chery’s overseas distributors that could reshape the Australian market.
A new compact model, called the Chery Q, has gone on sale in Thailand, providing a strong hint at the relative positioning for the model in other right-hand drive markets, including Australia.
Pricing for the Thai version, where the models is known as the Chery Q, is set to start from 469,900 Thai baht (A$20,400) at its recommended retail price.

Right now, BYD holds the title of Australia’s cheapest EV outright, with the Atto 1 priced from $23,990 plus on-road costs before offers or promotions. Unlike the 3990mm-long Atto 1, which is classified as a Light Car in Australia, the 4195mm-long Chery Q steps up a class into the Small Car category.
BYD sells the Atto 1 at a slightly lower price in Thailand, starting from 429,900 baht (A$18,650).
The Chery Q, meanwhile, would be pitched as a competitor to cars like the BYD Dolphin (from $29,990 plus on-road costs), MG 4 Urban (from $31,990 drive-away), and GAC Aion UT (from $31,990 drive-away).
Comparatively, Thailand’s cheapest Dolphin variants starts from A$26,020 or roughly 27 per cent, more than the Chery Q’s starting point. Applying the same relative gap for Australia could see the Q start from as little $23,500.
If Chery where to land the QQ3 here undercutting the smaller Atto 1 on price, the move could start a price war for Australia’s cheapest EV.

Rival Chinese brand, Geely, is also poised to join Australia’s small car EV market with the EX2 later this year. Thai pricing for that model matched the Atto 1 in Thailand (from A$18,650) and while Australian pricing is yet to be announced, both incoming models pose a serious threat to BYD’s current price-leading position.
Chery may, however, opt to undercut direct Small Car rivals and leave the Atto 1 as Australia’s cheapest EV, instead targeting similarly sized EVs for price leadership.
Earlier this year Chery confirmed the QQ3 for Australia, where it will adopt the Chery Q name, but has yet to confirm timing.
Thai versions of the Chery Q are equipped with a 90kW/115Nm rear motor and 42.7kWh battery enabling up to 400km of claimed NEDC range, with recharging at up to 85kW DC. By comparison the Atto 1 Essential offers a 70kW/175Nm front motor, 30kWh battery, and 220km of claimed range, based on WLTP-cycle testing).
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