Century Batteries has extended its partnership with the Australian Road Safety Foundation
(ARSF), strengthening a collaboration that “combines expertise in vehicle safety and road safety
advocacy to help reduce road trauma and promote safer driving practices across Australia.”

Following the ARSF’s role as the official Charity Partner of the 2025 Century Batteries Ipswich
Super 440 race, the partnership will expand significantly in 2026. Century Batteries will support
several of ARSF’s key national awareness campaigns throughout 2026, including Fatality Free
Friday, Rural Road Safety Month, Work Related Road Safety Month and Christmas road safety
initiatives.

According to Century, the collaboration brings together two organisations united by a common belief that safer roads start with safer vehicles.

Through the partnership, Century Batteries and the ARSF will work together to deliver educational
content highlighting the connection between vehicle maintenance and road safety, including the
critical role battery health plays in powering modern vehicle safety systems such as airbags,
emergency braking technology, telematics and hazard lighting.

The organisations will also collaborate on a range of social media, video and public awareness
initiatives designed to encourage motorists to undertake regular vehicle checks.

3

Donna Caley, General Manager of the Australian Road Safety Foundation, welcomed the
extended partnership and the opportunity to strengthen road safety messaging through one of
Australia’s most recognised automotive brands.

“Century Batteries shares our commitment to creating safer roads and reducing the impact of road trauma on Australian families and communities,” Ms Caley said. “Together, we can continue to reach a broad audience of motorists with important road safety messages while highlighting the role that vehicle maintenance and preparation play in reducing risk on our roads.

Andrew Bottoms, Marketing Manager – Automotive at Century Batteries, said the partnership
added: “At Century Batteries, we understand that road safety starts long before someone gets behind the wheel,” Mr Bottoms said. “Safe driving behaviours and safe, well-maintained vehicles go hand-in-hand, which is why partnering with the Australian Road Safety Foundation is such a natural fit.