GAC EMZOOM Premium small SUV joins Australian range with sub-$25K price tag

GAC has expanded its Australian line-up with a new entry-level version of the EMZOOM small SUV, priced from $22,990 drive-away as the Chinese brand looks to compete at the affordable end of the new-car market.

Called the EMZOOM Premium, the new variant sits below the existing Luxury grade and is available to order now, with the first vehicles expected to reach Australian dealerships in early September.

The $22,990 nationwide drive-away price is being offered until September 30, 2026. GAC has not announced what the Premium will cost once the introductory offer ends.

1

Like the EMZOOM Luxury, the Premium is powered by a conventional 1.5-litre turbocharged petrol engine. GAC has not included power, torque, transmission or fuel-consumption figures for the new variant in its announcement.

Despite its position as the entry model, the Premium retains a relatively lengthy standard-equipment list.

Inside, there’s a 14.6-inch central touchscreen with Apple CarPlay and Android Auto connectivity, along with artificial leather upholstery and automatic climate control.

Other equipment includes rain-sensing windscreen wipers, a reversing camera and rear parking sensors, while adaptive cruise control is also standard.

The safety package includes autonomous emergency braking, lane-keeping assistance and lane-departure warning. Full safety specifications and an ANCAP rating were not detailed as part of the announcement.

1

The new Premium variant also receives GAC’s seven-year, unlimited-kilometre warranty, which applies to the brand’s Australian vehicles.

Its $22,990 drive-away introductory price puts the EMZOOM Premium into competition with some of Australia’s least expensive new cars while providing the higher seating position and body style increasingly preferred by buyers.

It also gives GAC a lower-priced entry point as the company works to establish itself in the Australian market amid a growing number of Chinese manufacturers competing heavily on price and standard equipment.

The GAC EMZOOM Premium is available to order immediately, with customer deliveries expected to begin after vehicles arrive at dealerships from early September.

Further details, including its ongoing price after September 30 and complete technical specifications, are yet to be confirmed.

GAC EMZOOM Premium – Specifications