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Mini Cooper hatches get more features for the same price

By Jez Spinks, 06 Jun 2016 Car News

Mini Cooper hatches get more features for the same price

The Mini Cooper and Cooper S hatchbacks have upsized their equipment lists and introduced new option packages.

It’s a further tinkering of value for the BMW-owned, British-built small car, which had price cuts of between $3000 and $5000 for the third-generation model that was released in 2014. 

The $26,650 Mini Cooper 3-door and $27,750 Cooper 5-door, which remain unchanged in price, now feature halogen foglights as standard. 

A new Multimedia Essentials package costs $1500 and bundles navigation and Radio Mini Visual Boost that bring a 6.5-inch display, plus rear-view camera with guidelines, front armrest, and the Bluetooth streaming that was a surprise omission from the Cooper. 

It can also be paired with an $1800 Convenience package that includes semi-automatic parking, anti-dazzle side and rear-view mirrors, and keyless vehicle access. 

The more powerful Mini Cooper S increases by $800 in both 3- and 5-door form – to $37,750 and $38,850 – in return for extra gear. 

Cooper S gains headlights, daytime running lights and foglights with LEDs, as well as a reverse-view camera with guidelines. 

Driver aids including active cruise control, auto high beam control, forward collision warning, and low-speed autonomous braking feature under a $1500 Control package. It also includes tyre-pressure monitoring and adaptive LED headlights. 

Mini hatch sales are down three-percent year to date, after an impressive 2015 with a 61-percent increase. It still leads its most direct rival, the Audi A1, so far in 2016, with 1028 sales versus 878. 

Overall Mini year-to-date sales are up 14 per cent.

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