Mini Cooper hatches get more features for the same price

The Mini Cooper and Cooper S hatchbacks have upsized their equipment lists and introduced new option packages.

Mini Cooper Cars Front Jpg
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It’s a further tinkering of value for the BMW-owned, British-built small car, which had price cuts of between $3000 and $5000 for the third-generation model that was released in 2014. 

The $26,650 Mini Cooper 3-door and $27,750 Cooper 5-door, which remain unchanged in price, now feature halogen foglights as standard. 

A new Multimedia Essentials package costs $1500 and bundles navigation and Radio Mini Visual Boost that bring a 6.5-inch display, plus rear-view camera with guidelines, front armrest, and the Bluetooth streaming that was a surprise omission from the Cooper. 

It can also be paired with an $1800 Convenience package that includes semi-automatic parking, anti-dazzle side and rear-view mirrors, and keyless vehicle access. 

The more powerful Mini Cooper S increases by $800 in both 3- and 5-door form – to $37,750 and $38,850 – in return for extra gear. 

Cooper S gains headlights, daytime running lights and foglights with LEDs, as well as a reverse-view camera with guidelines. 

Driver aids including active cruise control, auto high beam control, forward collision warning, and low-speed autonomous braking feature under a $1500 Control package. It also includes tyre-pressure monitoring and adaptive LED headlights. 

Mini hatch sales are down three-percent year to date, after an impressive 2015 with a 61-percent increase. It still leads its most direct rival, the Audi A1, so far in 2016, with 1028 sales versus 878. 

Overall Mini year-to-date sales are up 14 per cent.

 

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Jez Spinks
Journalist

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