The $29K drop comes just a short while from its April launch in Australia.
With less than 1800 units being produced per year across its entire range worldwide, Alpina is still a little-known badge in Oz.
Alpina’s low volume of sales might come from the fact its cars are usually more expensive than their Bimmer counterparts, while the lack of brand awareness in Australia is almost certainly a factor.
Australian sales manager for Alpina, Phil Jeffery, told MOTOR the price shift is intended to ensure the B5 remains an option for Australian buyers.
“Rather than being a reactive move, we wanted this to be a more proactive approach to pricing,” Jeffery says.
“This repositioning should have the B5 sitting in line with the expectations of Australian buyers.
When we asked whether the pricing move was to reduce the gap between the B5 and the more affordable BMW M5, Jeffery said the M5’s price was part of it, but not in a move to draw sales away from the Alpina’s sibling vehicle.
Comparison review: 2018 BMW M5 v AMG E63 S
“The M5’s pricing is very sharp, but we don’t see it as a competitor to the Alpina. The B5 is more of a complimentary vehicle to the BMW.
“People know that the M5 is a more track focused performance car, where the B5 is a more grand-touring style of performance. B5 buyers will be looking for something different from the M5.”
The B5 is expected in Australia before the BMW M5 makes landfall Down Under.