Audi has ended production of its A1 hatchback (main) and Q2 small SUV, marking the departure of its most affordable models as the brand pivots towards higher-margin vehicles.

The A1, first introduced in 2010, bows out after 16 years on sale, with the current second-generation version dating back to 2019 without a major update. The Q2 (below), launched in 2016, also exits the line-up after a single generation, having received only minor revisions during its lifecycle.

Final examples of both models have now rolled off production lines in Europe, although remaining stock is expected to be available in various markets, including Australia, while supplies last.

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The decision reflects Audi’s broader strategy to move away from entry-level offerings and focus on more profitable segments. The A1 and Q2 have traditionally served as the brand’s gateway models, appealing to buyers seeking a smaller, more accessible Audi.

To fill the gap, Audi is preparing to introduce a new electric hatchback, expected to revive the A2 nameplate. This model is likely to share components with upcoming Volkswagen Group electric vehicles and sit at the lower end of Audi’s future EV line-up. An electric successor to the Q2 is also understood to be under consideration.

The changes form part of a wider reshaping of Audi’s range. Earlier in 2026, the company confirmed the end of the A8 large luxury sedan, signalling a shift away from traditional flagship formats.

In its place, Audi is set to expand its SUV portfolio, with an updated Q7 due later this year, followed by a new Q9 three-row SUV positioned as the brand’s largest and most expensive model.