Dodge has a new selling technique for its performance cars, and it’s the kind of marketing exercise we can get behind.
Not shying away from its roots as a maker of things fast and lairy, Dodge is offering a $10-per-horsepower discount to customers buying new cars.
It’s called the Dodge Power Dollars promotion, and itmeans customers save thousands of dollars on Challengers, Chargers, and Durangos.
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For example, a 797hp Dodge Hellcat Redeye with a supercharged 6.2-litre V8 will cost USD$7970 less. A Pentastar V6-powered Charger GT with 300hp saves buyers USD$3000.
That $10-per-horsepower is about $7.35-per-kiloWatt, if you were wondering.
Tim Kuniskis, head of Dodge and SRT, is happy to play on the fact that Dodge builds powerful cars that have an admittedly small appeal in the consumer market.
“Since bringing the Charger and Challenger back to market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts,” says Kuniskis.
“Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more.”
He says he hopes Dodge can entice buyers to buy enough new cars to make that ‘485’ reach 500 million horsepower before the end of 2019.
“The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do.”
For Dodge to achieve this, it’d need to sell more than 18,820 Challenger Hellcat Redeyes, or more than 21,216 Charger Hellcats.
In reality, a bulk of these sales will also be made up of less powerful cars, so Dodge has a big job on its hands, and it’s running out of time in 2019.