Jaguar to axe all petrol cars, with plans for an all-EV lineup

Jaguar will offer battery-electric vehicles only by 2025, axing all petrol model production by June 2024.

Three new models will emerge, sharing a new platform – JEA (Jaguar Electric Architecture) [↗], unrelated to the existing i-Pace EV.

The first battery-electric model will be a four seater grand tourer, is expected to arrive within 2024 and predicted to be on-sale by 2025. It will come with an estimated base price of AUD$154,000, and will feature upwards of 428kW available (the most powerful Jaguar yet) with an approximate range of 692km.

A second EV is due to arrive in late 2025, and a third in 2026.

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"The plan is to sunset the current product portfolio and then launch the new ones."

Speaking with Road and Track [↗], Joe Eberhardt, Jaguar Land Rover North America’s President and CEO mentioned that, “The majority of our products (F-Pace, XF, E-Pace and i-Pace) cease production in June, but they will be on sale for a much longer time… (with a) production schedule that enables us to have a continuous supply of vehicles until the new cars come, (in order to) have a clean handover.”

“The plan is to sunset the current product portfolio and then launch the new ones," he added.

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"We just knew that we didn’t want to be another volume luxury brand"

With a nine-figure cost to develop, and despite Jaguar’s previously cancelled fully electric XJ, the company is confident that an EV-only lineup is the best way forward, with Eberhardt offering, “There does come a point where you just need to focus on the future. It may not be a brand for everybody, and that’s by design… Brands need to be focused and to decide what their purpose is.”

Jaguar acknowledges that sales will suffer, with Autocar [↗] predicting that production could be reduced to just 50,000 units across the three upcoming models.

"We just knew that we didn’t want to be another volume luxury brand, that is not something that aligns with the Jaguar philosophy," Eberhardt said.