Nissan revises electrification strategy; four more EVs due by 2030

Nissan has announced more than half of its sales will be electrified by 2030.

Following its 'Nissan Ambition 2030' plan announced in 2021, the Japanese brand has revised its targets in response to "changes in customer needs and the business environment."

It plans to retail 27 electrified vehicles by the end of the decade – split between 19 all-electric models and eight hybrids – up from the previous goal of 23 electrified vehicles, including 15 battery-powered EVs.

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Nissan said it aims for electrified vehicles to comprise 55 per cent of its sales by 2030 – up from 50 per cent – with 44 per cent to be all-electric by 2026.

This includes both Nissan and Infiniti vehicles globally.

The boost in its forecasts is largely focused on Europe, with 98 per cent of its sales to be electrified vehicles in 2026 – up from a previous 75 per cent target.

It follows the European Union's recent agreement to ban the sale of internal-combustion vehicles by 2035, while stricter Euro 7 emissions standards will be enforced from July 1, 2025.

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Nissan has reduced expected hybrid- and electric-only sales in China to 35 per cent – from 40 per cent – in 2026, while Japan is up three per cent.

Despite this, Nissan plans to introduce a market-specific electric vehicle for China next year, likely an electric SUV built in collaboration with its joint-venture partner, Dongfeng.

In Europe, Nissan will "explore stronger collaboration with the [Renault-Nissan-Mitsubishi] Alliance" in the coming years for its electrified range.

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The remainder of Nissan's vision remains unchanged, including the introduction of solid-state batteries by 2028.

In 2021, Nissan previewed four concept vehicles – the Chill-Out crossover, Max-Out convertible, Hang-Out SUV and Surf-Out ute – to demonstrate its design vision, “dynamic driving experience”, and solid-state batteries.

The successor to the Nissan Micra light car will be an all-electric model based on the same platform as the Renault 5 hatch, with a 400-kilometre driving range. It is expected to launch in Europe next year.

Currently, Nissan offers two electric vehicles for the global market: the long-running Leaf hatchback and the newer Ariya crossover. It recently introduced E-Power hybrid versions of the latest-generation X-Trail and Qashqai SUVs.