We predicted it could happen this year, and now it has become reality, with Toyota’s Hilux dual-cab outselling the entire Holden range in a single month.
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In March, Holden sold just 3833 vehicles, which is its second-worst sales result in history, with only eight more registrations than the all-time low figure it recorded in February. So far this year Holden has registered 11,825 vehicles.
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Meanwhile, the Toyota Hilux continues to dominate the charts, with 4x4 and 4x2 models combined accounting for 4527 registrations in March.
The 12,909 Hilux models sold so far in 2019 is over 1000 more than Holden has shifted in the same period across every class.
Holden’s biggest seller remains the Colorado 4x4, with 1558 registrations in March boosting YTD figures for the commercial vehicle to 4091. Unlike the Hilux, 4x2 Colorados haven’t won over buyers, with just 172 registrations in March and 485 YTD, compared to the rear-drive Toyota ute’s 1130 registrations in March and 3123 YTD.
If the Hilux was its own car company, it would slot in at ninth on the best-sellers chart, just under Volkswagen, but ahead of Honda. Year-to-date it would sit seventh, below Kia and above Nissan.
It’s not just the Hilux that Holden needs to worry about, with the Ford Ranger bringing in 3721 registrations in March, for a 9662 YTD sales figure.
The Blue Oval sales hero was recently updated, and could also outsell Holden by year’s end if current trends continue, despite weaker sales in 2019 compared to the 12 months prior.
Eliminating 4x2 models from the equation makes the sales fight between the Ranger and Hilux much closer, but the Toyota still comes out on top, with 3397 registrations in March beating Ford by just 57 sales.
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