SEMA Show
- Home /
- SEMA Show | Latest news, reveals and updates
The annual Specialty Equipment Market Association, or more commonly known as SEMA, is widely regarded as the one of the world’s largest automotive trade show that attracts more than 2400 car manufacturers and aftermarket parts suppliers from around the world.
Held over four days in the first week of November at the Las Vegas Convention Centre, SEMA is a confluence of nearly every facet of the automotive world, showcasing wild hotrod projects, customised 4×4 big rigs, highly-tuned performance cars, and the latest in electronic gadgets.
With such a wide variety of specialties and genres, the number of aftermarket products featured at SEMA usually number in the thousands with just about any aftermarket automotive product imaginable.
Being a trade-show, SEMA is not open to the public. Instead attendees are required to register themselves as a buyer, exhibitor or media before the show. Official site: https://www.semashow.com

The Mercedes-AMG GT R Pro is the fastest production car to lap Winton
There is a new leader on the MOTOR Shootout leader board and a new production car lap record for Winton Raceway

Tesla doubles down on Full Self-Driving Beta – UPDATE: FSD far from autonomous, Tesla says
Self-driving tech is “getting mature”, according to Elon Musk

2021 Audi SQ2 bound for Australia, set to arrive in May
Pricing and features revealed for Audi’s refreshed SQ2, set to enter Aus market in May

2021 Porsche 911 Turbo S comes second at MOTOR’s 2021 PCOTY
Technically brilliant, but is there a spark missing?

Hyundai Santa Fe Elite review
Sampling Hyundai’s mid-size SUV with petrol power

Why the Mercedes-AMG GT R Pro won PCOTY
Or why Porsche didn’t win yet again

2021 Mercedes-AMG GT R Pro wins MOTOR 2021 Performance Car of the Year
After years of trying, Mercedes-AMG wins its first PCOTY with the incredible GT R Pro

Mercedes-Maybach reveals GLS600 to rival Bentley Bentayga
Four-wheeled VIP section is mega plush for a mega price

Nissan 400Z performance stats revealed in video game
Project Cars 3 paints a powerful picture for the new Z car

Maserati bids farewell to Ferrari V8 with Trofeo trio
Range-topping variants of Ghibli, Levante and Quattroporte land in Australia

Every car to have ever won MOTOR’s Performance Car of the Year
We look back at 25 years of PCOTY, and 25 amazing cars

Spy photos: Peugeot’s new 308 hatch shows off new logo
The new generation of Peugeot’s small hatch surfaces in revealing new images, with the brand’s sharp new logo in full view

2021 Hyundai Kona N hot SUV to be unveiled later this month
Hyundai has revealed a shadowy first look at its first-ever performance SUV, the Kona N

2021 BMW M2 CS manual review
Flagship 2 Series is one of BMW’s finest driving machines

2021 BMW M3 track Competition review
Expectations are high for the all-new M3, so we put it to the test on track to find out how it stacks up

Audi previews Q4 e-tron interior dimensions and tech
As far as teasers go, Audi’s preview of its newest EV is pretty detailed

New Subaru Outback ad tugs on the heart strings
25th Anniversary celebration video offers peak levels of nostalgia for Subaru fans

Big Lexus LX570 S on sale in Australia
Lexus gives its LX 570 S flagship the mildest of facelifts for the 2021 model year

Porsche pours $108 million into Rimac, increases its stake to 24 per cent
Porsche has increased its ownership share in Croatian EV-maker Rimac

Singer’s ACS falls foul of Porsche trademark
Stuttgart firm unhappy with its name being used on radical off-road 911

Honda switching to fixed prices in Australia, will drop slow sellers
National one-price and hub-and-spoke dealer network leads sweeping Honda reform from July 1 2021

2021 Genesis GV70 range detailed
The Australian GV70 line-up mirrors the larger GV80 range in terms of variants and powertrains

How to watch the Performance Car of the Year announcement
Make sure you don’t miss the big reveal

2021 Audi e-Tron GT review
Sister car to the Taycan favours comfort over speed