Peugeot’s Australian future unclear as current importer ends distribution agreement

Inchcape Australasia, the importer of Peugeot cars in Australia, has announced that it is preparing to cease distribution of the French brand.

The announcement follows Inchcape’s decision to axe the Citroen brand in 2024. Unlike Citroen, however, which was not picked up by another local distributor, Peugeot’s parent company, Stellantis, says the brand will continue in Australia.

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In a statement issued by Inchcape, the distributor said, “As part of Inchcape’s standard approach to portfolio management, we continuously review our partnerships to ensure we have the right portfolio of brands for our business, aligned with our strategic growth objectives.

“As a result, Inchcape Australia and Stellantis have mutually agreed to end their distribution partnership for Peugeot in Australia, with the final date to be confirmed following a transition period. Stellantis has confirmed the Peugeot brand will continue in Australia and will provide updates on its local plans in due course.”

Inchcape’s current Australian new car portfolio includes brands like Subaru, Deepal, and Foton, while the company also manages vehicle logistics firm Autonexus, used car sales channel Bravoauto, along with vehicle retail and finance divisions.

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While the end date for Peugeot distribution has yet to be communicated, the existing dealer network will continue to support retail sales for existing stock, along with warranty, servicing, and spare parts obligations until a changeover is announced.

A Stellantis Australia spokesperson told Whichcar by Wheels, “Peugeot has a strong future in Australia, supported by a robust product pipeline and a clear long-term strategy. We intend to maintain continuity of distribution in Australia and will provide updates as arrangements progress.

“We remain committed to our customers and partners throughout this period and are confident in the brand’s long-term prospects in the Australian market.”

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Peugeot’s sales have been in steady decline in Australia, recording 1350 sales to the end of 2025, down from 1896 in 2024, and 2516 in 2023, with lower sales in 2022 of 2087 units, but a higher 2805-unit result in 2021. Year-to-date figures to the end of May 2026, Peugeot has sold 373 cars, a 35 per cent drop from the same time in 2025.

Year to date, Peugeot is ahead of other Stellantis brands like Jeep (296 units), Fiat (131), and Alfa Romeo (116), but trails newcomer brands like Cupra (975), Deepal (594), JAC (402) and Leapmotor (529).