Lamborghini is developing more ways to customise its range of high-performance vehicles with the goal to one day offer its customers a car that is completely like any other on the road – even those of the same model and variant.
While the iconic Italian car maker already offers extensive personalisation options through its Ad Personam suite, the company is planning to extend the range of options beyond simple colour and material choices, to individually designed parts.
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Speaking at the IAA Frankfurt motorshow, Lamborghini head of design Mitja Borkert said the freshly revealed Sian was pioneering new manufacturing techniques that will ensure no two Lamborghinis are ever the same.
“The Sian is the first step into the total individualisation of our cars,” he said. “My dream as a designer is that we are only creating unique cars.”
With vehicles like the one-off SC18 Alston, Lamborghini is already an authority in unique vehicles, but Borkert said the plan was to eventually roll out the same processes and possibilities to its highest volume models as well.
“My best fantasy is that we have even the all Huracans and Uruses to be different. Everything is possible.”
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For the interior of the Sian, Lamborghini adapted its interior from the Aventador donor vehicle more than any other vehicle before it by using 3D printed parts – a world first, said Borkert. According to the design chief, the emergning technology will be key to completely unique Lamborghinis.
“For me, the next trend will be 3D printing. People want character and something special and this demand will never be finished," he said. "Maybe in five to ten years, it’s possible we are able to create bespoke fenders because they are coming out of the 3D printer.”
With additive manufacturing, the cost of producing single pieces is drastically reduced and Borkert said customers could actually be involved in the design stage to directly influence the way their car looks.
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Beyond that, the company is continuing to develop new paint material and colour options. Lamborghini was among the first to offer matte, satin and ‘flip’ colours, and its newest offerings are going to be just as incredible.
“We will use fluorescent colours like when you switch off the lights and you still see your watch," said Borkert. "It will be very bespoke. It’s a question of developing the colour and then we have it.”
The new luminous colour was developed for one of the already sold Sians, but Borkert said the colour will ultimately be offered to other customers who are willing to pay.
Not only will it continue to glow after being exposed to light, but the new colour will also appear more fluorescent than any colour before it when exposed to light frequencies at the UV end of the spectrum, such as at twilight and dusk.
And if a highly customised glow-in-the-dark, 3D printed Lambo still isn’t exclusive enough, the company will be exploring more one-off unique models to follow the SC18.
“That is also another niche and door that we are taking," said Borkert.
“To talk about stuff is one thing and then to actually do it is another. At Lamborghini we do it”.