New York Auto Show: Genesis G70 to debut for Hyundai offshoot

By Ryan Lewis, 22 Mar 2016 Car News

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New York Auto Show: Genesis G70 to debut for Hyundai offshoot

Hyundai is continuing to make bold strides into the luxury car sector by splitting off Genesis as a separate sub-brand, and the new models are coming thick and fast.

A concept version of the keenly anticipated Genesis G70 is on its way to a public debut at the New York Auto Show later this week. Simply dubbed ‘New York Concept’ it will display the company’s design direction for G70 and other future models.

G70 joins the Genesis stable as a premium, four-door sedan with a sporty bent. It’s the first attempt by Genesis to take on established mid-size model lines from Europe like BMW 3-Series, Audi A4, Mercedes-Benz C-Class and Jaguar XE.

With the production car still some time away, detailed information about the G70’s drivetrains and equipment is yet to be seen.

Genesis currently offers just one model in Australia – the G80 sedan. Late last year Genesis revealed its long-wheelbase G90 limo for overseas markets. The company plans to add two SUVs and a coupe to its line-up by 2020.

The Genesis brand is led by former Lamborghini executive Manfred Fitzgerald. He was director of brand and design at the Italian company for 12 years.

In a statement released with a single teaser image Fitzgerald said, “The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes Genesis products.”