Two thirds of Aussie drivers will own an EV by 2028: report

A new report funded by Jaguar claims two thirds of Australians will have an electric car within the next 10 years

Elclectic Jag Jpg

The recently released Driving Australia Forward report claims two thirds of Australians will own an electric car within the next 10 years.

Currently, less than one percent of Australians own a full-electric vehicle (EV), however the report predicts this will boom to 65 percent of the nation’s drivers in the next six to 10 years.

The report was funded by Jaguar, whose first fully-electric vehicle, the I-Pace SUV, goes on sale later this year, as a rival to Tesla’s Model X.

The report also claims 84 percent of Aussies “would like to own an EV at some point in their life”.

Millennials (which includes most adults under the age of 38) are the main drivers of this, with 43 percent saying they would like to own an EV. Meanwhile only 34 percent of Baby Boomers stated they would like to own an electric vehicle.

Men (42 percent) were more likely to state they wanted to own an EV than women (27 percent).

Of those eager to own an electric car, one in five (20 percent), claim they are likely to buy an EV within the next two years.

A large portion (38 percent) stating they “would like to own an electric vehicle a lot”.

The positive environmental outcomes of owning an EV was cited as the main reason for a potential purchase by the majority of respondents (58 percent). Other reasons for wanting an EV was the cars being cheaper to run (24 percent) and quieter (nine percent) compared to combustion-powered equivalents.

While the report indicates that many Australians are open to the idea of electric vehicle ownership, there remains multiple barriers to mainstream adoption of EVs locally – namely price, and a lack of charging infrastructure.

“While Aussies clearly see the benefits of electric vehicles they’re still hesitant about the price - 75 percent said that if electric vehicles cost the same as their petrol equivalent, it would be their next car purchase,” Kevin Nicholls, Marketing Director at Jaguar Land Rover Australia said.

“As a nation we’re looking forward about the next generation of cars – nearly three quarters of us (72 percent) find electric vehicles exciting. There just needs to be support from local industry and government to ensure we can take advantage of this once-in-a-hundred-year shift.”


How are you finding our new site design? Tell us in the comments below or send us your thoughts at


Subscribe to Australian car magazines

Subscribe to any of our motoring magazines and save up to 49%



We recommend



Land Rover to allow buyers to place a deposit on vehicles through PayPal

New system allows buyers to select their car from a dealer online and reserve it

an hour ago
Jordan Mulach
Please enable JavaScript to view the comments powered by Disqus.