Powered by
  • WheelsWheels
  • 4X4 Australia4X4 Australia
  • Street MachineStreet Machine
  • Trade Unique CarsTrade Unique Cars

2018 Peugeot 3008 pricing goes straight for the higher ground

By David Bonnici, 01 Aug 2017 News

2018 Peugeot 3008 pricing goes straight for the higher ground

Peugeot forgoes competitive entry-level pricing in favour of extra kit to lure buyers from key competitors

PEUGEOT'S all-new 3008 SUV has landed in Australia with plenty of standard equipment that pushes its entry-level price well above its main rivals.

The French carmaker has decided on an almost all-or-nothing approach when it comes to kit, resulting in a $36,990 base price - $5000 more than the cheapest Volkswagen Tiguan and around $8000 more than the bog-standard Mazda CX-5.

However the entry-level 3008 Active’s equipment list ticks a few more boxes than the similarly priced front-wheel-drive 110TSI Tiguan Comfortline and CX-5 Maxx Sport FWD, including the latest version of Peugeot’s i-Cockpit virtual dashboard, which features a 12.3-inch digital instrument panel and an 8.0-inch central touch-screen.

The Pug is also more powerful than the VW and Mazda, with a 121kW/240Nm 1.6-litre turbo petrol engine, compared to the Tiguan’s 100kW 1.4-litre turbo and CX-5’s 114kW 2.0-litre atmo.

That 121kW THP also powers the Allure and GT Line variants, with the range-topping GT packing a 133kW/400Nm 2.0-litre turbo diesel under its bonnet.

Both engines are coupled with a six-speed automatic transmission which pushes power to the front wheels. There’s no AWD option in the 3008 range, however Grip Control traction system is available as a $200 option in all but the Active variant.

An Advanced Safety Pack, which includes emergency braking, active cruise control, and lane keeping assist is standard in the GT-Line ($43,490) and GT ($49,490) variants, and a $1500 option in the second-up Allure ($39,490).

Peugeot’s strategy to offer more entry-level equipment, rather than an initial low sticker price to bring potential buyers to showrooms, echoes the tactics used by Skoda, and Toyota with its CH-R crossover, which recognises that most buyers tend to want more features.

While this means a disparity with entry level-pricing with its key competitors, it’s interesting to note the 3008 GT’s $49,490 price tag is $500 less than the Tiguan 140TDI Highline and CX-5 Akera range toppers, though both are AWD.

The all-new Peugeot 3008 will arrive in Australian showrooms this month.