Despite a US $450K pricetag – or $600K in our money – the Ford GT has attracted over 7000 orders with 93 per cent of potential customers sent a letter of rejection.
Just 500 units of the scissor-doored 3.5-litre twin-turbocharged V6 engine hypercar will be built following the production model’s reveal at the Detroit motor show in 2015.
Ford earlier this year confirmed that each customer who places an order would receive a questionnaire that, according to the company’s product chief Raj Nair, “Will try and understand what your relationship with Ford is.”
“There’s a loyal following to the car [and] we want to prioritise people who are going to care about the car, keep the car and drive the car,” he told The Detroit News in February.
Apparently the first 250 units have been reserved for previous GT owners, with the others portioned between former owners, celebrities and – perhaps the dirtiest word in the industry right now – online influencers.
Letters have surfaced online of Ford’s email notifications sent out this week informing customers whether their application had or hadn’t been successful.
“Your passion for performance and the Ford GT qualifies you to be among the small number of drivers selected for the opportunity to own a new Ford GT,” the acceptance email read.
“Much like the finely crafted Ford GT, our concierge service will provide a unique client experience from the initial ordering process, through delivery and ownership.”
The letter of decline was not so pretty.“The demand for Ford GT from enthusiasts like you has surpassed our very limited production,” it said.
“Unfortunately, we do not have enough Ford GTs to fulfil your request at this time. We have confirmed our Ford GT production plans for only two years. However, if additional production is confirmed, your application information will remain.”
According to US media outlet Road & Track, accepted customers included electro artist Deadmau5, baseball star CJ Wilson, YouTube blogger Shmee150 and Scottish singer Amy MacDonald.
It wasn't all celebrities, though, with plenty of Ford GT forum members receiving happy emails, though a number of serial supercar owners shared bad news on Twitter.
The internet has, of course, now gone into a spin, with many of the declined applicants begging for to increase production. There is, at least, a hint that may happen.