Holden Spark aims to pick up with pop-ups

NO DOUBT you have heard predictions that sometime in that hazy destination called The Future, car dealerships will no longer exist.

All cars will be bought online, and delivered to your driveway via a flock of heavy-lifting drones.

Apparently consumers don’t like car dealerships much – and especially not young hip things who really aren’t much into cars in the first place.

Here’s how it works. Young women out getting their regular dose of retail therapy spot a few brightly coloured and funky looking micro cars in the pop-up shop. The offer of free Messina gelato disables their natural reluctance to approach anything that could be construed in their minds to be A Man Selling A Car.

He is there not sell them the car, but to explain all its cool features. Which, to the target audience, will mostly involve connecting their smartphone to the Apple CarPlay system (or Android Auto) and showing them how well the voice-to-text function works, how obedient Siri now is when it comes to giving navigation directions, and how all their favourite apps migrate seamlessly to the seven-inch touch screen.

The future may be coming, ladies, but sorry, it’s not quite here yet.