The Czech car maker has hinted the Karoq will push the boundaries of comfort and equipment when it launches around April next year – not what you’d expect from a marque that kick-started its life here as a budget alternative to mainstream passenger cars.
It means the five-seater should go down a similar path to the seven-seat Kodiaq that launched here recently featuring a long equipment list, all-wheel drive and a turbocharged four-cylinder engine. The value-for-money equation will still be strong, but will come in a package that rings of premium rather than poor, the car maker says.
Skoda Australia spokesman Paul Pottinger told WhichCar that buyers here were unique globally, and that was changing the way it offered its products here.
“Look at the buying trend in Skoda; no one buys entry level,” Pottinger said. “So we don’t actually have any entry-level Skodas any more.
“That’s why Kodiaq came out as all-wheel-drive and seven-seat only, because no one was going to buy beneath that.”
He said nine out of every 10 buyers picking up the brand’s large hatchback and wagon, the Superb, bought the car with all the packages available, while for its smaller Octavia hatch and wagon range, the strongest selling model was the range-topping RS.
“They see it [the Skoda brand] as a prestige alternative, while they don’t see Volkswagen as a prestige alternative,” Pottinger said.
The problem first surfaced with the previous-generation Octavia, with Pottinger saying the brand ended up with “all these entry-level Octavias sitting on grass that no one wanted to buy”.
“We actually had to add some packs and make them standard packs because no one would buy the $21,000, $22,000 version. That’s now through the entire range.”
Like many of its competitors, the Karoq – built on the same platform as the similarly sized Volkswagen Tiguan – will arrive in Australia with either front- or all-wheel-drive options available.
The range-topping engine is a turbocharged 140kW 2.0-litre four-cylinder diesel engine driving all four wheels via a seven-speed dual-clutch automatic transmission, while a turbocharged 1.5-litre petrol engine driving the front wheels is also expected to make an appearance here.
The Karoq includes the option of a digital instrument panel, and automatic city braking – a feature rolling out as standard across a number of Skoda models.