Hyundai has unveiled its HDC-2 Grandmaster large-SUV concept at the Busan Motor Show, which provides a further glimpse at the Korean brand’s future design direction.
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While that was a sleek sports coupe, the Grandmaster SUV shares its broad toothy grille and flowing lines with bold creases, which Hyundai believes will stir emotion amongst car buyers.
“Today we showcased the HDC-2 concept vehicle as a blueprint for our evolved design strategy,” said SangYup Lee, Vice President and head of Hyundai styling. “Making a big step forward in terms of design with the Hyundai Look strategy, we will move towards becoming a brand that customers can really relate to emotionally.
“Moving on from being a brand that provides a great value, we will aspire to also become a brand that is widely beloved by our customers.”
As for the name, Hyundai points out Grandmaster is derived from the game of chess, and draws a pretty long bow to link the ancient game of skill with the HDC-2’S design, stating: “Just as the sum of all chess pieces completes the game of chess, all forthcoming Hyundai vehicles will come to form a harmonious vehicle line-up demonstrating the Hyundai Look while each maintains distinctive character and role.”
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The Grandmaster is just a design concept so there are no specs or potential powertrains, real or aspirational. While such a big SUV would be new to the Australian line-up, Hyundai does have a stretched Santa Fe for the US market, with the large eight-seat Palisade also due to enter the US market next year, up against the Chevrolet Suburban and Ford Expedition.