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Toyota rolls-out Commemorative Edition Camry Atara SL

By David Bonnici, 07 Sep 2017 Car News

Toyota rolls-out Commemorative Edition Camry Atara SL

Toyota Australia is marking the end of local production with a strictly limited edition hybrid Camry

Toyota is marking the end of Australian production with a limited edition hybrid Camry.

Just 54 of the Commemorative Edition Camry Atara SL sedans, are being produced – one for each year that Toyota was building cars in Australia.

The signature cars will be distinguished by a unique two tone paint job featuring a metallic silver paint body with a black roof and sporty red stripe along the bottom of the front grille.

The interior features blue ambient lighting which illuminates the footwells, and Camry-branded scuff plates, sports mesh trim, and commemorative edition floor mats and badge.

The 54 Commemorative Camrys will retail for $41,150,just $710 more than the standard hybrid Camry Atara SL.

Only 52 of the total built will be available for the public, with one being kept by Toyota Australia and another destined for display at the TMC Museum in Japan.

Toyota Australia President, Dave Buttner, said the parent company’s decision to secure one for prosperity confirms its “high regard for the employee commitment, local engineering input and quality achieved in 54 years of local manufacture." 

The significance of the Australian-built Camry has been largely overshadowed by the Holden Commodore and Ford Falcon, even though its hybrid version is the most advanced production car ever built here.

The Camry has consistently been Australia’s top-selling medium car since 1994 and enjoyed substantial export numbers, with 1.2 million of the 2.1 million built here sent overseas.

An all-new, fully imported eighth-generation Camry will continue the nameplate in Australia from next year.