This year marks a significant milestone for BMW M, celebrating 40 years of its iconic M3 as well as the 10,000th delivery of an M3 in Australia. To celebrate those two milestones, BMW Australia has launched a unique game of skill to win a snow and ice driving experience in New Zealand.

The game itself involves predicting what specification and where the 10,000th M3 will be sold, with entrants required to configure an M3 on BMW’s website before entering the competition.

The prize is a once-in-a-lifetime opportunity to experience the BMW M3 in its natural environment at the BMW M Snow & Ice Experience, which is held at the Southern Hemisphere Proving Ground located between Queenstown and Wanaka on New Zealand’s South Island.

The prize includes return airfares, two nights’ accommodation and helicopter transfers to the proving ground (weather permitting).

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Rather than just entering a competition, participants are invited to predict the exact specification of Australia’s 10,000th BMW M3. Using the BMW online configurator, entrants must build what they believe will become this milestone vehicle, selecting the correct model variant and exterior colour. They must also predict the Australian state in which the vehicle will be delivered and the date of delivery.

The competition opened on June 17, 2026 and closes on June 30, 2026, and the entrant who most accurately predicts the 10,000th BMW M3 based on model variant, exterior colour, state of sale and delivery date will win the ultimate BMW M experience.

As with all BMW M Driving Experience courses, the instructional element is designed to improve skills for drivers of all abilities, with safety remaining the number one priority. The experience includes motorkhana, drag sprint, barrel race and drifting activities using a fleet of the latest BMW M high-performance road cars, culminating in a high-speed passenger ride in a BMW M3 alongside a globally certified BMW M instructor.

Visit BMW M Models: The Ultimate Driving Machine to enter the competition and view its terms and conditions.