Cupra e-Racer to debut at Geneva

Electric racing is not going away, and if Seat’s new sub-brand Cupra has its way, it’s only going to get better.

Cupra’s lastest announcement, after being formed as a separate brand only a few weeks ago, is that it’s preparing to debut what it claims to be the world’s first all-electric touring race car.

This short clip presented by Seat president Luca de Meo shows the e-Racer in the metal, from roughly the five minute mark.

“The Cupra team is supposed to be able to express the best of the best of what we are able to do here,” de Meo says.

“We want them not to look at the past, not to promise an unreachable future, but to deliver what the market is expecting today, in a more advanced expression.

“This is a true motorsports car… it is the first electric racing touring car in the world.

“It is possible, it is spectacular, and it is also a lot of fun.”

The Volkswagen-owned Cupra brand will reveal more details about the e-Racer, as well as its other plans, on March 6 during the first day of the Geneva Show.