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David Reynolds launches 'Curb the Rage' campaign

By Chris Thompson, 04 Nov 2019 News

David Reynolds launches anti road rage campaign

Curb the Rage aims to reduce ‘violence and intimidation’ on Aussie roads

Bathurst winner and former PCOTY judge David Reynolds has today launched an anti-road rage campaign called ‘Curb the Rage’.

Reynolds hopes to use his profile, and his persona, to spread the message that road rage is not only a growing problem, but one that’s more dangerous than we often realise.

David Reynolds at Performance Car of the Year 2018

“Road usage in Australia is at an all-time high and with that brings congestion which is causing more road rage,” says Reynolds.

Dave Reynolds launches Curb the Rage

“In 2002, the Government’s Intergenerational Report forecast our national population would exceed 25 million in 2042. In 2007 the estimate was dropped to 2024. We have now almost exceeded that figure in 2019.”

David Reynolds joins us for a podcast

To help his campaign, Reynolds’ sense of humour comes into play in clips such as the following, which he uses to remind road users to ‘Chill’ with a branded air freshener.

The ‘Chill’ air fresheners aren’t a profit exercise, rather the sales will be used to “raise valuable funds to educate and grow awareness of this important issue.”

“I think it’s time we brought awareness to the issue and help the community overcome this important challenge,” Reynolds says.

“In conjunction with key industry figures and with the help of corporate partners, I want to use my profile in motorsport and bring resolution to the issue.

“By visiting schools and industry I hope to build momentum with the campaign. This issue is real, it’s having an impact on a lot of lives and the consequences are terrible. Together we can get back to the privilege of driving and our Australian way of life.”

More clips, information, and the ‘Chill’ air fresheners are available at the Curb the Rage website.