Holden’s sales slump continues while Toyota dominates September sales data

If the Toyota Hilux was a car company, it would be the 11th most popular in the nation

Hilux Rogue Jpg

TOYOTA continues to dominate the new car sales race in 2018, with almost double the number of registrations so far this year compared to its closest competitor.

A total of 164,998 Toyotas have been registered year to-date, with Mazda the second-most popular brand with 86,074 cars rolling off showroom floors around the nation.

Toyota also dominated in terms of cars sold during September alone, with 17,386 registrations against its name, however Hyundai leapfrogged Mazda to be the best-of-the-rest with 8,110 sales for the month.

Meanwhile Mazda dropped below Mitsubishi, with Mazda’s 7070 sales easily eclipsed by Mitsubishi’s 7622 across the month.

While Holden is recovering from its all-time low of 3927 sales in July, the Red Lion is still limping. The company managed to shift 4651 cars during the month of September to slot into ninth place, (it currently sits in sixth in year-to-date metrics), but this time last year Holden was sitting in a far more respectable fourth place in both monthly and YTD sales.

Compared to the same point last year, Holden is down 14,898 sales overall.

The best-selling vehicle for the month was the Toyota Hilux, which stomped home with 4338 registrations, over 1000 more than the second-placed Ford Ranger (3228). That means if the Hilux was a car company, it would have placed 11th for monthly sales, just behind Honda which had 4528 registrations across its entire range.

Reinforcing Toyota’s stranglehold on the market was the Corolla, which racked up 2917 registrations to be the best-selling passenger car in September

The Mitsubishi ASX was the best-selling SUV for the month, sitting fifth on the top 10 list with 2138 sales. This is a 40 percent increase on the same month last year.

Overall, the new car market softened in September, down 5.5 percent to the same time last year. However the SUV segment as a whole remains strong, bucking the national trend to increase sales by 6.2 percent.

This is largely due to the strength of the small SUV class, which is undergoing a boom lately with an increase of 25.7 percent in year-on-year sales.

Passenger cars continue to decline in popularity, now only accounting for one third of the total market.




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