Ageing Maserati GranTurismo to soldier on till 2021

GranTurismo replacement in the works, all-new sportscar model to come next year

Maserati GranTurismo replacement 2021
Gallery4

In case you have forgotten, Maserati still produces big two-door grand tourers, the Maserati GranTurismo and the GranCabrio, the former of which has been in production for the past 12 years.

While its future has remained on the precipice of being axed all together, with the last mention of a replacement made all the way back in 2016, the Italian luxury car maker has recommitted a succession plan to ink in its recent product roadmap.

Maserati Product Roadmap Jpg
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Revealed in the company’s recent financial results presentation, a new GranTurismo replacement is earmarked for 2021, with its topless variant set to follow in 2022 alongside an all-new Quattroporte.

By the time the GranTurismo is replaced it would have been on sale for 14 years, making it one of the longest model line run in Maserati’s history, beating the Biturbo coupe and third-generation Quattroporte’s 11-year run.

More significant however is that Maserati’s latest product roadmap includes the launch of an “all-new sportscar” next year, which is in line with Maserati’s previous announcement of putting the Alfieri into production. Whether the upcoming sportscar model will debut as the propose Alfieri all-electric Tesla-fighter with a promised 0-100km/h time of two seconds remains to be seen.

Maserati Alfieri Concept Jpg
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Pictured: 2014 Maserati Alfieri Concept

The sportscar model will be sharing Maserati’s 2020 product schedule with the mid-lifecycle update of the Levante, Ghibli, and Quattroporte models. 

A drop-top variant of the sportscar model will follow in 2021 alongside the new GranTurismo and the brand’s new D-segment SUV, which will slot below the Levante SUV. The replacement for the Levante is scheduled for 2023.

Maserati Levante Trofeo Jpg
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In addition to that, Maserati says that all the aforementioned new models and model updates in the pipeline will feature a BEV as a variant in its line-up.

Maserati’s latest financial report doesn’t paint a rosy first quarter picture this year as compared to the same period last year. Sales of the Trident marque fell 17 per cent from 8700 units to 7200 units, with lower sales registered across all market except China, and net revenues falling 40 per cent from 568 million euros to 343 million.

 

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