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MOTOR Magazine: BRZ BLASTS OFF

By James Cleary, 29 Mar 2012 News

MOTOR Magazine: BRZ BLASTS OFF

After its first two months on sale in Japan Subaru’s BRZ sports coupe has blown the company’s sales projections away, recording four times the registrations initially predicted.

After its first two months on sale in Japan Subaru’s BRZ sports coupe has blown the company’s sales projections away, recording four times the registrations initially predicted.

Against a somewhat conservative target of 450 units per month the new RWD 2+2 has averaged 1775 sales, with close to two thirds of buyers choosing the six speed manual version over the optional six-speed auto.

So far just over a third of new owners are aged under-30, and close to 80percent of cars sold are the top-spec S variant. The stripped out RA model, designed expressly for those intending to tune and customise their car, has only accounted for three percent.

The 86, Toyota’s version of the joint-venture model, goes on sale in Japan next Friday (06.04.12), with both cars scheduled for Australian release mid-year.