Toyota loves stretch targets – such as the one to sell one in every four cars in Australia – but 2016 was an indication of the headwind the brand faces.
Mazda was on track for a sales record in 2016, with 120,000 cars in sight. SUVs were again strong, with the company producing two of the top three in the country.
It was an up and down year for Hyundai, much of it driven by what deals (and models) were in the market.
An underwhelming year for Holden on the sales front, down eight percent, largely due to old models (Cruze, Captiva and Barina) that lack showroom sizzle, and substance.
The headline number for Ford is growth of 17 percent, at least quadruple that of its key competitors. It’s the first time in some 12 years that Ford sales have grown.
In one small way that’s a good thing, helping to stave off a sales slump on some models and allowing Mitsubishi to post growth in 2016.
Nissan (again) relied heavily on SUVs. It dropped some of its passenger cars (Pulsar hatch and Mirage) and, despite a very expensive race program, sales of the underwhelming Altima continue to fall.
It was a year of rebuilding for Volkswagen after the shock of the emissions cheating scandal, which required many meetings with government departments and rolling out updates for diesel engines.
It was all about crossovers for Subaru in 2016. Between the top-selling Forester and Outback, and the still-popular XV, high-riding soft-roaders accounted for almost three-quarters of Subaru sales.
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It’s all about SUVs for Nissan, with almost two-thirds of its sales coming from the high-riding wagons.