Ford has outlined an ambitious plan to revive its struggling European business, confirming five new passenger vehicles will launch between 2027 and 2029 – including the return of the Fiesta badge and a new Bronco-inspired SUV.

The announcement comes as Ford continues to lose ground in Europe, with annual registrations dropping from more than one million vehicles in 2019 to fewer than 430,000 last year.

Preview images released by Ford show a dramatic new design direction (main), with slim lighting signatures and more upright styling across the upcoming range. The first new model expected to arrive is an all-electric Fiesta-sized hatchback (older model pictured, below) aimed at the light-car segment.

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Developed alongside Renault, the new Fiesta EV will use the French company’s AmpR Small platform, already used by the Renault 5 and Alpine A290. Ford says the hatchback will focus heavily on driving dynamics, drawing inspiration from the brand’s motorsport background to deliver a more engaging feel than many current small EVs.

A key part of that strategy is expected to be a multi-link rear suspension setup, similar to the Alpine A290 performance hatch.

Ford also plans to introduce a small electric SUV around 4.2 metres long, likely positioned as a replacement for the Puma Gen-E. Unlike the current electric Puma, which adapts an existing petrol platform, the new SUV will reportedly be designed from the outset as an EV.

Two additional SUVs using hybrid-based powertrains are also planned. One is expected to sit in the small SUV category, while a larger model could eventually replace the Kuga.

Ford has not confirmed whether these vehicles will use conventional hybrid, plug-in hybrid or range-extender technology, but says strategic partnerships will help accelerate development and reduce costs.

The company also confirmed a Europe-focused Bronco-inspired SUV is under development. Expected to feature hybrid power and genuine off-road capability, the model is likely to target rivals such as the Toyota RAV4 and Honda CR-V while offering stronger towing and rough-road ability.

Production of the new flagship SUV is expected to take place in Valencia, Spain.