Mazda 3 small car tops January's VFACTS sales chart

A back-to-back sales win for Mazda’s small car as Australia’s new-car market hits the ground running.

Mazda 3 small car

THE Mazda 3 was Australia’s best-selling car in January, with 2017’s new car sales race already taking off at record-setting pace.

Preliminary sales data for January show 84,910 vehicles were sold in the month, a 0.6 percent improvement on the first month of last year’s record-setting volume.

It’s also the month where SUVs have crept within 793 sales of overtaking those of traditional passenger cars – 34,127 versus 34,920 – as the rise of the high-riding, tough-looking wagon continues to gain momentum.

Mazda 3

The Mazda 3’s 3473 sales – it was also January best-seller a year ago – outpaced last year’s runner-up, the Toyota Corolla (2943 sales) in a month where government, fleet and hire car company buyers go on holidays. It’s also traditionally the month when private buyers head into showrooms looking for a discount on cars built last year that won’t wear a “Made in 2017” badge – important for resale values where the year the car is made can count against it.

The Toyota Hilux trade ute finished at the top of the 2016 sales charts, but struggled in January’s results to finish third on 2702 units. It was able to just nudge out the Ford Ranger on 2662 sales – last year the two were locked in a month-by-month fight for the title of Australia’s best-selling trade ute.

Toyota HiLux

Hyundai’s i30 is still a good seller for the Korean carmaker, falling into fourth place with 2018 sales for the month. It’s still sharply priced – Hyundai is sticking with a free auto deal that has buyers flooding into showrooms – but is nearing the end of its run. A much more modern-looking replacement for the current car is due in Australia in mid-2017.

Despite the fact Holden will end manufacturing of the local version in October this year, the Holden Commodore large car was the sixth best-selling model on the market in January, attracting 1960 buyers. Holden will soon only take orders for the Aussie-made Commodore – you’re not going to be able to walk into a showroom and buy one off the floor – ahead of the fully imported model’s introduction in 2018.

The Mazda CX-5 has had a strong start to 2017, making an early claim as Australia’s best-selling SUV – a title it held last year. Its 1924 sales easily placed it ahead of the Nissan X-Trail (1759 sales), the Hyundai Tucson (1678) and its smaller sibling, the Mazda CX-3 (1486).

2017 Toyota Corolla

Toyota (12,554 sales) has kicked off the year as Australia’s best-selling brand, a title it has held since toppling Holden (third with 7184 sales) from the top spot in 1991.

Mazda’s strong 10,067-sales result – it had both the best-selling passenger car and SUV for the month – was enough to place it as the second best-selling brand for the month.

A big surprise this month was Porsche. It snared 581 of the month’s total sales to slip into the top 20 list at number 18, ahead of brands including Lexus, Volvo and Jeep. It’s no longer a sports car brand; four out of every five sales were in its performance SUV range, the Macan and its slightly larger sibling, the Cayenne.


1. Toyota 12,554 12,453
2. Mazda 10,067 10,016
3. Holden 7184 6824
4. Hyundai 6705 7001
5. Ford 5912 5504
6. Mitsubishi 5075 5007
7. Nissan 5012 5563
8. Kia 4015 3116
9. Subaru 4009 3405
10. Volkswagen 3995 4341
11. Honda 3470 2898
12. Mercedes-Benz 2973 3099 
13. BMW 2104 2075
14. Audi 2025 2142
15 Suzuki 1481 1642
16. Isuzu Ute 1095 1384
17. Land Rover 1091 1173
18. Renault 864 718
19. Porsche 581 490 
20. Lexus 566 635

*Preliminary VFACTS sales figures


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