Why are we all so boring with car colour choice?

Car colour experts at Axalta prove we’re an uninspired bunch when it comes to choosing car colours

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It sounds superficial, but a car’s colour and its appearance are two of the most important selling points of new cars.

It’s something the car colour nerds at Axalta know, too, which is why they pay close attention to the changing trends of car colours the world over.

Axalta has just released the 2020 Colour Popularity Report, detailing the fact that new car buyers have very restrained tastes when it comes to picking paint colours for our new cars.

A mere one-fifth of new cars sold in 2020 were shipped wearing a colourful paint job, whereas the remaining 81 per cent we finished in shades of white, grey, black or silver.

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Topping the charts for the tenth consecutive year was white, which covered 38 per cent of cars, followed by 19 per cent in black, 15 per cent in grey, nine per cent in silver, seven per cent in blue, five per cent in red and three per cent in brown. 

Of particular note was the mirroring between the latest home, fashion and product colour trends and automotive shades, including an interest in green-blue and green-yellow palettes.

Grey is also a colour on the rise, particularly through the use of fine flakes effects that bring the shade to life.

Can you guess the most popular car colour in the world?

Axalta is a prominent automotive paint supplier and conducts the Colour Popularity Report annually to observe car colour trends across the world and in particular markets.

Data is gathered from countries where cars are produced and the report informs manufacturers on what’s most popular in what region.


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