Launched this week ahead of the 2018 F1 Australian Grand Prix, the Aston Martin Vantage has big expectations to live up to.

With pricing starting from $299,950 plus on-roads, it lines up with a few rivals in its segment.

Aston Martin Lagonda Asia Pacific president Patrik Nilsson said the new Vantage has already raised significant interest in the region.

“It’s defined by a very bold new way of designing the car, and the performance of course is exceptional.

“I’ll come out and say that this is the new 911 hunter. And that’s me sticking my neck out.”

The Porsche 911 Carrera GTS costs a little less at $289,790, but lines up in terms of acceleration to 100km/h with the Vantage at 3.7s.

The German twin-turbo flat-six produces less power and torque, too. 331kW/550Nm to the Vantage’s 375kW/685Nm twin-turbo V8.

But Nilsson wasn’t the only one ‘sticking his neck out’, Aston Martin’s design boss Marek Reichman said at the launch that the Vantage is “a hunter,” and also suggested the same prey for it.

“It has a very low nose, not just because it’s hunting that 911, but also because of aero,” he said, running us though his design reasoning.

At the back of the Vantage, it was much the same.

“Like the front of the car, we’re repeating the ‘S-curvature’ so when you’re half a kilometre to the rear of this car, when the lights come on you’ll know it’s an Aston Martin.”

The Vantage is due for Australian deliveries in Q3 2018, but is available to order now.