Ford Ranger remains best-selling 4x4 in June 2021

The Ford Ranger remains the hot-ticket item on the new-car sales lists as we pass the mid-way point of 2021, increasing its lead over arch-rival - the Toyota Hilux 4x4 - by 1310 units in June.

Has the Blue Oval horse bolted or will the Hilux claw its way back through the second half of the year? Part of that answer will depend on when Ford brings its new Ranger to market, if that is to be this year or early in 2022. It's always exciting between these two veterans of the 4x4 market.

It seems stock of the LandCruiser 200 has finally run out, as the big wagon toppled down the rankings in June, selling less than half the numbers it did in each of the previous three months. We’ll see how much further they fall as stock dries up in the lead up to the launch of the LC300 before year's end.

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Outgoing 200 Series

Isuzu MU-X numbers were also down in June, with its all-new model landing in August. It seems Isuzu Ute Australia might have managed its stock number perfectly in the lead up to the replacement wagon.

Mid-size 4x4 utes continue to be Australia’s favourite cars, but sales of American full-size pick-ups are also doing well.

Ram Trucks Australia sold three times as many 1500s than Jeep has Gladiators, year to date - 1885 versus 572. Meanwhile, GMSV has moved 902 Silverado 1500s through its dealers in the first half of the year.

Interestingly, Ford Australia says it can’t build a case for importing and selling the F150 in Australia, yet its third biggest-selling model, after the Ranger and Puma (1989 units to the end of June), the Mustang , has moved just 1792 units so far in 2021.

You reckon Ford would like 1500 or so high-margin trucks like the Effie rolling out of its showrooms every six months?

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2022 Isuzu MU-X

4X4 SALES: JUNE 2021

4X4 SALES: YEAR TO DATE