IN THE day and age of the internet, it is increasingly hard for car manufacturers to keep the lid on top of model reveals.
Leaks of vehicles before the world is meant to see them have been happening since photographers got long-distance lenses.
But now, all the hype and build-up can be ruined with an online leak, or in Lamborghini’s case, a poorly proofed video.
Eagle-eyed viewers picked up on a graphic which flashes on-screen during a teaser video for one of the Urus’s six (yes, six!) drive modes, showing a virtual representation of the SUV.
Lamborghini was swift to take down the offending video once the mistake was pointed out. But the internet did its thing, and like the mythical hydra, multiple versions of the deleted footage quickly surfaced online.
What we can see from the graphic is the best look at the exterior styling of the production Urus.
Along with a sharp coupe-like roofline, the icon reveals a bold front-bumper design, with a prominent and aggressive spoiler/chin.
Thankfully, the Urus shares much of the design of the striking concept first revealed at the 2012 Beijing auto show.
It’s expected the Urus will be powered by a 4.0-litre twin-turbo V8, and recent speculation suggests the SUV will have a 48-volt system.
This is thanks to the MLB platform it is built atop, shared with the Audi Q7 and Bentley Bentayga.
Let this be a reminder to all other car companies to watch your own videos carefully, especially when you are trying to tease the audience – you may just let something slip unintentionally.