Rolls-Royce has revealed a highly unusual bespoke project: a Black Badge Ghost customised for a client with a deep interest in the early era of video games. The special-order model, named the Black Badge Ghost Gamer, incorporates dozens of references to the 8-bit aesthetic associated with vintage arcade machines and home consoles, marking the first time the luxury brand has drawn directly from gaming culture for a commission.

According to Rolls-Royce, several of its customers have become active collectors of early gaming hardware and memorabilia. That trend informed the approach to this commission, which aims to reinterpret the pixelated style and colour palettes of early digital graphics through handcrafted materials rather than screens or lighting effects alone.

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The exterior uses a two-tone colour scheme of Salamanca Blue and a shimmering black upper section, designed to evoke the metallic and neon finishes common on classic arcade cabinets. A key feature is a hand-painted “Cheeky Alien” motif – designed in collaboration with the owner – created from 89 tiny squares intended to resemble pixel graphics. The car also features illuminated versions of Rolls-Royce’s Spirit of Ecstasy mascot and grille, along with blackened brake calipers and 22-inch wheels.

Inside, the theme becomes far more elaborate. The cabin features a black and tan colour scheme with embroidered “Player 1,” “Player 2,” “Player 3” and “Player 4” seat labels stitched in retro-style typeface, accompanied by pixel-art aliens in the headrests. Between the rear seats, Rolls-Royce has added a small artwork inspired by early arcade-game cabinet art, showing two stainless-steel flying saucers hovering over a lunar landscape. The scene was painted by hand, using several techniques to recreate the textured look of early sci-fi games.

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The cabin’s technical surfaces also feature subtle sparkles intended to resemble starfields, and some contain hidden “Easter eggs,” including engraved icons and small inlays visible only when particular panels are opened. A modular rail across the dashboard can hold accessories such as cameras or navigation devices, reflecting the owner’s interest in tech-focused customisation.

Lighting plays a major role in the design. The roof features a “Pixel Blaster” Starlight Headliner, with 80 fibre-optic spacecraft arranged across the ceiling. Rolls-Royce has reprogrammed its usual shooting-star lighting effect to resemble laser fire. The dashboard also carries a unique illuminated panel with a stylised starfield and spacecraft outline.

Even the door sills continue the theme, displaying classic arcade prompts such as “PRESS START” and “LEVEL UP” in pixelated lettering.

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Delivered to a technology entrepreneur, the Ghost Gamer reflects a growing appetite among younger luxury-car buyers for commissions shaped by pop-culture influences rather than traditional luxury cues. Rolls-Royce says it expects similar requests to become more common as a new generation of collectors enters the market.