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Toyota Prado is Australia's best-selling large SUV for ninth year running

Toyota's family 4WD heads for a decade of dominance after seeing off the Ford Everest

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The impending arrival of an all-new Toyota Prado hasn't deterred Australians from making the outgoing model the most popular large SUV of 2023.

Prado sales surpassed 20,000 units for the third consecutive year, extending the Toyota 4WD's run as the country's most popular large SUV to nine years.

With 20,710 sales for 2023, the Prado saw off its closest challenger despite a slightly smaller total than 2022 and 2021.

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The Ford Everest claimed a hugely respectable second place, overtaking the full-size Toyota LandCruiser wagon just – by 15,071 to 15,035 units thanks to 46 per cent year-on-year growth.

Another two models took the remaining top-five places with strong annual growth – the Isuzu MU-X with 14,139 registrations and the Subaru Outback with 12,903 units.

Toyota's Prado has been Australia's most popular large SUV for nearly a decade. It was last beaten in 2014, when the Jeep Grand Cherokee narrowly pipped it to the No.1 spot with 16,582 sales compared to 16,112.

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The Japanese brand will have high hopes for the nameplate in 2024, with a new-generation Prado (above) due mid-year and already the subject of intense buyer interest.

The Prado joins seven other Toyota models – including the RAV4 mid-size SUV and Camry medium sedan – that won their respective vehicle segments.

The results are some consolation after the Ford Ranger ended the HiLux's seven-year as Australia's best-selling model.

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