VFACTS May 2018: Ford Mustang outselling Holden’s ZB Commodore

Holden Commodore drops out of the top 20 list as passenger cars generally fall out of favour

Vfacts Mustang Jpg

THE Holden Commodore has fallen to number 23 on the list of Australia’s best-selling passenger cars in May as the brand struggles to find solid ground in the wake of its exit from Australian manufacturing.

But that number is still fluffed up by sales of remaining locally built stock. Subtract the 157 VFII Commodore sales from the mix, and Holden moved only 883 of the new, fully imported ZB model, which would have dropped it another three rungs on the bestsellers’ list.

Vfacts Commo Jpg

Year to date, Commodore sales are down more than 50 percent on the same five-month period last year at 4225, preliminary data shows. Of those, only 2204 are of the new Opel Insignia-based ZB - meaning Holden has sold fewer of its new Commodores this year than Ford has sold Mustangs (2285), though the Commodore has only been on sale since February.

Holden, meanwhile, had another month of struggles in the showroom during May, falling to number eight on the charts after managing just 5129 sales for the month. Only the Spark (123) and Barina (284) managed to build on May last year’s numbers -- by a combined 12 sales -- with the new Equinox (428) finally shuffling ahead of its replacement, the Captiva (370).

Overall, new-car sales tapped the brakes firmly in May, falling to just 100,754 for the month, a 2.1 percent contraction compared with the same month last year. It leaves the market exactly the same margin -- 2.1 percent -- ahead of the first five months of last year.

Vfacts Commodore Jpg

All the heat appears to have come out of passenger cars, with sales slumping by 15.6 percent compared with May last year in contrast to sales of SUVs swelling 8.4 percent. Sales of passenger cars to mum and dad buyers alone are down 23.0 percent.

The only passenger car segment to make ground were the big-dollar Astons, BMWs, Maseratis, Jaguars, Mercedes-Benzes, Porsches and Rolls-Royces, the ones costing more than $100,000; the month’s 86 sales represented an 83.0 percent gain on May last year, and has helped to push the segment 68.2 percent ahead of where it was at the end of the first five months of last year.

Toyota (19,571 sales, down 1.5 percent) dominated the market to claim a 19.4 percent share as the perennial market giants, the Hilux trade ute (4385) and Corolla small sedan and hatch (3120) dominated the charts -- although the Corolla was easily outsold by the second-placed Ford Ranger (3674).

Mazda (9403) held a narrow lead of less than 600 sales over third-placed Hyundai (8807), with the Hyundai i30 (2779) placing second on the list of best-selling passenger cars head of the Mazda 3 (2586) and Mazda CX-5 (2382). Also helping Hyundai’s sales this month was the strongly-placed Tucson (1839) and the recently introduced Kona (1192), which is slowly building in popularity.

Mitsubishi (6916) continues to rank ahead of Ford (5738), helped by the strength of its top 10 performer for the month, the ASX (2029), and its top 20 performer, the Outlander (1275). Aside from the strongly performing Ranger, Ford’s sales relied mainly on its SUV range including the Everest (422) and Escape (349) to bolster sales -- the Mustang (267 sales) is in runout ahead of the introduction of a new model in about a month’s time. This time last year its May sales hit more than 1300.

The Mercedes-Benz X-Class had a decent month, snaring 183 sales to help push the German luxury car brand’s separately accounted vans division (803 sales) ahead of 19th-placed Lexus (812). The X-Class’s sales were almost exclusively for the 4x4 model (only a single 4x2 version was sold for the month) and enough for it to overtake the Great Wall Steed (80 sales).

In the battle of the luxury brands, Mercedes-Benz (2898) finished May slightly flatter than last year’s result, propped up by higher-riding products including the GLA-Class (385) and GLC-Cass (559). BMW (2101), meanwhile, built on last year’s performance slightly helped by a big jump in X3 sales (522). Audi (1851) was softer, though, with both the Q2 (131) and the A3 (291) tapping the brakes. Lexus (812) also increased its monthly sales as new introductions such as the LC coupe (7) and LS flagship sedan (10) built on a strong result from the NX compact SUV (383).


RANK  BRAND                May ‘18         May ‘17

  1. Toyota                         19,571             19,876
  2. Mazda                         9403                9903
  3. Hyundai                       8807                8312
  4. Mitsubishi                    6916                6521
  5. Ford                             5738                7617
  6. Kia                               5500                5005
  7. Volkswagen                5430                5080
  8. Holden                         5129                6917
  9. Nissan                         4334                5083
  10. Honda                         4142                3820
  11. Subaru                          4019                4146
  12. Mercedes-Benz          2898                3026
  13. Isuzu Ute                     2470                2377
  14. BMW                           2101                2081
  15. Audi                             1851                1914
  16. Suzuki                         1432                1626
  17. Renault                        1000                1091
  18. Land Rover                 850                  704
  19. Lexus                          812                  767
  20. Jeep                            728                  701


RANK  MODEL                May ‘18        May ‘17

  1. Toyota Corolla            3120                3160
  2. Hyundai i30                 2779                2683
  3. Mazda3                       2586                2594
  4. Mazda CX-5                2382                2298
  5. Toyota RAV4              2063                1977
  6. Mitsubishi ASX            2029                1742
  7. Volkswagen Golf        1951                1534
  8. Kia Cerato                   1843                1,735
  9. Hyundai Tucson          1839                2135
  10. Toyota Prado              1712                1619
  11. Nissan X-Trail             1476                1992
  12. Toyota Camry             1451                2233
  13. Honda CR-V                 1342                512
  14. Mitsubishi Outlander  1275                1405
  15. Mazda CX-3                1,274               1542
  16. Toyota Kluger             1271                1145
  17. Kia Sportage               1267                1206
  18. Hyundai Accent          1251                1353
  19. Subaru XV                  1223                145
  20. Hyundai Kona             1192                -


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