Aston Martin is about to undertake the biggest product offensive in its 104-year history, planning seven models in seven years, with a new derivative every nine months.

Since the appointment of CEO Andy Palmer in October 2014, the focus has been on stabilisation – Aston Martin has been profitable in only two of its 104 years of operation – with a series of limited-run specials such as the GT12, GT8 and Vulcan keeping the company afloat while Palmer formulated his ‘second century plan’.

Aston Martin Vulcan

In addition to these new models and their derivatives, Aston plans to create two highly profitable special-edition models, such as the Vantage GT12 or Vanquish Zagato and two bespoke cars, such as the GT12 Volante or CC100, each year.

Aston Martin CC100

With its core sports car range replaced, Aston will then turn its attention to expanding its product portfolio with the DBX, a new mid-engined sports car to build on the success of the forthcoming Valkyrie hypercar and two large luxury sedans, currently dubbed Lagonda 1 and Lagonda 2.

Aston Martin DBX

Palmer stated that each new model “has to be the most beautiful thing in its segment” and that sports car production will be capped at 7000, with a new facility in Wales able to add another 7000 SUVs and large sedans once and up running, which leaves plenty of room for growth for a company that only sold 3700 cars in total in 2016.