Bugatti has announced the 100th unit of its Chiron hypercar has been built and sold.
In European terms, that makes €2.85 million, a figure Bugatti doesn’t shy away from announcing unprompted.
Given we’d expect one to cost roughly AUD$3.6 million here, the hundredth car costs around a hefty 123% of the standard price. A big deal when we’re talking big numbers.
The car itself is ‘especially attractive’ according to Bugatti president Stephan Winkelmann.
Read more: Chiron secrets revealed
“I find the 100th Chiron especially pleasing,” says Winkelmann.
“It is dynamic and elegant in equal measure. This car shows that Bugatti produces highly individualized masterpieces of automobile craftsmanship that are simply unparalleled.”
Bound for the Arabian Peninsula, the heavily individualised car features a dark blue carbon finished in matte, the only one of its kind, with an ‘Italian Red’ side line curved around the door.
Read more: How to build a Chiron
The primary colour inside is red, matching the exterior accent.
Under the skin, its 1103kW/1600Nm 8.0-litre W16 engine remains standard, allowing it to hit 100km/h in 2.5 seconds, 200km/h in 6.5, and 300km/h in just 13.6 seconds.
It’ll also, as proven by one Juan Pablo Montoya, able to launch from a stand-still to 400km/h, and then slow back to a stop in just 41.96 seconds.
This 100th vehicle is approximately the 30th Chiron to be delivered in 2018, after Bugatti delivered the first 70 units of Chiron throughout 2017.
The French high-performance brand says 70 cars per year is its normal rate of production, given it takes approximately two months to produce one in the Molsheim plant.