Bugatti rolls out first ‘Sur Mesure’ customised Chiron

Bugatti has celebrated the opening of its ‘Sur Mesure’ customisation service by revealing its first project, a bespoke version of the Chiron Pur Sport.

The Chiron Pur Sport Sur Mesure is inspired by the renowned racing driver after which the hypercar is named: Louis Chiron. The Monégasque driver drove Bugatti’s first racing cars and won the 1931 French Grand Prix.

Like the original racer, this contemporary Chiron features the number 31 on the doors, which of course is hand-painted on, while the underlying blue paint matches the original too.

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Underneath the metal, Bugatti hasn’t changed the car’s performance. It features the same quad-turbocharged 8.0-litre W16 engine, producing 1103kW and 1600Nm of torque via a seven-speed automatic transmission to all-four wheels.

The lightweight components Bugatti engineered for the Pur Sport have remained, meaning its 50 kilograms lighter than a regular Chiron and has slightly closer gear ratios to help it feel more eager on a track. Top speed should be the same at 349km/h.

However, inside the cabin there are further inspiration of the original race car, with the ‘32’ race number embroidered on the hypercar’s headrests, while the centre console gets a new ‘Grand Prix’ inlay made from black anodised aluminium.

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The door cards are another innovation and feature a complicated ‘EB’ pattern, which required the Sur Mesure department to develop a new stitching technique.

“For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sportscar,” said Bugatti’s sales and marketing boss, Hendrik Malinowski.

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“It has always been a highly tailored process, but as an ever-increasing number of our clients request detailed and intricate customisation, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti.

“Our clients are often deeply intrigued by Bugatti’s motorsport lineage, and it’s fitting that the first Sur Mesure commission should pay homage to one of our great racing icons. We’re so taken with this creation that we intend to make many of this customer’s ideas available to more of our clients with the Chiron Pur Sport.”