As a publicly listed company (RACE) Ferrari is required to share its financials each quarter and they make very pleasing reading for shareholders.
Maranello shipped 2610 cars in the first quarter of 2019, a 23 per cent increase on the same period in 2018, primarily thanks to strong demand for the Portofino, V8 sales increasing 30.6 per cent and V12 4.1 per cent.
In all, Ferrari generated €940m in revenue, a 13.1 per cent increase, of which €735m came via cars and spare parts, €58m from engine sales to Maserati, €128m from sponsorship and commercial activities.
What separates Ferrari is the margins it generates from its sales. So far this year, it has realised an EBITDA (earnings before interest, tax, depreciation and amortisation) margin of 33.1 per cent and a net margin of 19.2 per cent. By comparison, in 2018 BMW realised an EBITDA margin of 17.88 per cent and a net margin of 7.33 per cent.
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In simple terms, divide Ferrari’s net profit by the number of cars it shipped and the result is almost €69,000 (AUD$111,000) per car. Last year, Ferrari CEO Louis Camilleri, who took over following the sudden death of Sergio Marchionne, stated he wanted to increase Ferrari’s EBITDA margin to 38 per cent by 2022.
To manage this 15 new model releases were planned prior to that date, five of which will arrive in 2019. The first, the F8 Tributo, has already been unveiled and will be followed by a new hybrid super sports car at the end of May, a new hybrid GT in July, the F8 Tributo Spider in September and the 812 Spider in Q4.