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VFACTs June 2023: Ranger edges ahead of HiLux on 4x4 sales charts

Ranger remains on top despite steady HiLux sales

bcd709fd/2023 ford ranger v toyota hilux 4x4 australia alastair brook 104 jpg
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The Ford Ranger outsold the Toyota HiLux by a miserly 80 units in June 2023, to keep the blue oval ute atop the 4x4 sales charts.

A total of 4895 Ford Ranger 4x4 models were sold throughout Australia in June 2023, with Toyota shifting a total of 4815 HiLux 4x4 variants in the same month.

For comparison’s sake, in June 2022 - just prior to the launch of the next-gen Ranger - the HiLux (5355 4x4 sales) convincingly outsold the Ranger (2547 4x4 sales).

When combining 4x4 and 4x2 sales, the HiLux remains the best-selling vehicle in Australia, selling a total of 6142 vehicles. The Ford Ranger sits in third place (5334 sales) behind the Tesla Model Y (5560 sales).

a7970903/mazda bt 50 gt abrook 220726 6555 jpg
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The Mazda BT-50 was the third best-selling 4x4 vehicle in June 2023 (2002 sales), scraping in ahead of the Isuzu D-MAX (1977) and Mitsubishi Triton (1883).

The Prado was the most sought after SUV in June 2023, but the MU-X remains the most popular on the YTD charts.

In the battle of the big utes, a total of 992 RAM 1500s were sold in June, placing it well ahead of the Chevrolet Silverado which sold 429 units. On the YTD charts, the RAM 1500 has notched up a total of 3697 sales, compared to Chevrolet which has sold 1568 Silverados.

Top 10 4x4 models: June 2023

ModelSales
1Ford Ranger4895
2Toyota Hilux4815
3Mazda BT-502002
4Isuzu D-MAX1977
5Mitsubishi Triton1883
6Toyota Prado1627
7Toyota LandCruiser 3001562
8GWM Ute1210
9Toyota LandCruiser 701162
10Ford Everest1153

Top 10 4x4 models: YTD 2023

ModelSales
1Ford Ranger23,620
2Toyota Hilux21,808
3Isuzu D-MAX10,787
4Mazda BT-507866
5Mitsubishi Triton7354
6Isuzu MU-X7114
7Toyota Prado7044
8Toyota LandCruiser 3006541
9Ford Everest5609
10GWM Ute5291

Thanks in part to the end of the financial year, a total of 124,926 new vehicles were sold in Australia in June 2023, which is a massive 25 per cent increase compared to June 2022 where 99,974 vehicles found new owners.

Breaking it down further, each segment showed considerable growth in June 2023 compared to the same time last year: passenger vehicles (+10.6%); SUVs (+31.5%): and LCVs (+20.9%).

bd310a68/2023 ford ranger v toyota hilux 4x4 australia alastair brook 1 jpg
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This has seen sales of both diesel- and petrol-powered vehicles increase compared to June 2022. However, most notable is the rise of EV sales, with 11,042 electric vehicles sold in June 2023 compared to 1137 EV sales in June 2022.

“The early adopters of the new powertrain technology continue to push up the sales of electric vehicles across the country,” FCAI Chief Executive Tony Weber said.

“The steady introduction of new battery electric models across all model segments at more competitive price points is critically important as we deal with the challenges of supplying electric vehicles that meet business and personal consumer needs at prices the mainstream buyers can afford.”

June 2023June 2022Difference
Diesel sales37,49735,306+6.2%
Petrol sales59,99551,381+16.8%
Electric sales11,0421137+871.2%

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