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Winners and losers: Brands close the books on 2017-18 new car sales

By Barry Park, 04 Jul 2018 News

Winners and losers: Brands close the books on 2017-18 new car sales

We would have set a new record if Australia’s car sales were based on the financial year, data shows

JAPANESE car makers have made huge inroads into the Australian new-car market over the last 12 months, results for the 2017-18 financial year show.

Read next: Toyota Australia pegs a profit in its last year of manufacturing

Honda, Mitsubishi, Isuzu and Subaru have all shown the biggest gains compared with the 2016-17 financial year, with the market overall eclipsing the 2017 calendar year’s record 1,189,116 sales to close the books with 1,195,086 sales, 4.9 percent ahead of the calendar year’s result. Kia has also had a strong fiscal year, nudging 60,000 sales.

With the winners come the losers. Brands losing significant ground in the 12 months up to June 30, 2018 include Fiat, Ford, Holden, Infiniti, Jeep, Jaguar, Nissan and Porsche.

The strong result for the 2017-18 financial year comes on the back of two straight months of soft decline for the market to June, but on the back of a strong finish to 2017.

Read next: Suzuki tops Australian Canstar Blue customer satisfaction survey

Market giant Toyota finished the year relatively flat, posting a 219,394 sales result for the 12-month period, a fall of 1.4 percent. Mazda placed second, claiming 114,197 sales for the period, a fall of 3.8 percent over the previous financial year’s result.

Hyundai, which remained flat with only a 0.1 percent gain, logged 97,137 sales, still short of the psychological 100,000 glass ceiling. Making Hyundai uneasy is Mitsubishi, which has risen 12 percent over the last 12 months with 84,852 sales.

Holden’s woes since the start of this year are masked by the rush to buy the last of the locally made Holden Commodores, which created a sales spike for the brand in the last half of 2017. It slotted in at fifth, with its worst result on record in early 2018 contributing to an 8.6 percent slide to 80,807 sales, but enough to keep it ahead of sixth-placed Ford with 73,889 sales.

Forget Dieselgate. Volkswagen made a 4.4 percent gain in the 2017-18 financial year to close with 58,344 sales, with Kia placed in eighth with 57,350 sales and a hugely impressive 14.4 percent kick.

Nissan had a tough 12 months, losing 11.2 percent of the previous year’s sales to close the books with 56,141 buyers on its books, good enough to place it ninth. Snapping on its heels is Honda, which has made a 26 percent gain fiscal year-on-year. It wasn’t far behind its Japanese rival on 54,253 sales.

VFACTS June sales: Trade utes claim top three spots

In terms of the luxury brands, Merc’s figures are a bit of a mess to figure out as it has spun out the numbers for its commercial vehicles division separately from its passenger car range. But both Audi (21,933 sales) and BMW (23,685) have struggled to improve their form, falling 3.8 percent and 5.7 percent respectively. Lexus, meanwhile, has wobbled around 8088 sales, a 1.6 percent fall compared with 2016-17.

Last financial year was a cracking one to be in Ferrari sales. The brand finished the year 15.6 percent up, with a total of 230 cars making their way into buyers’ garages – that’s more than Chrysler sold of its 300 sedans.

2017-18 FINANCIAL YEAR SALES

Brand

2017-18 

2016-17 

% move

Alfa Romeo

1121

806

39.1

Aston Martin

139

128

8.6

Audi

21,933

22,801

-3.8

Bentley

197

216

-8.8

BMW

23,685

25,117

-5.7

Chery

4

13

-69.2

Chrysler

264

337

-21.7

Citroen

679

729

-6.9

Ferrari

230

199

15.6

Fiat

1500

2368

-36.7

Ford

73,899

81,524

-9.4

Great Wall

512

327

56.6

Haval

625

625

0.0

Holden

80,807

88,411

-8.6

Honda

54,253

43,036

26.1

Hyundai

97,137

97,024

0.1

Infiniti

649

872

-25.6

Isuzu Ute

27,091

24,023

12.8

Jaguar

2267

3201

-29.2

Jeep

7789

10161

-23.3

Kia

57,350

50,117

14.4

Lamborghini

123

107

15.0

Land Rover

12,741

12,516

1.8

Lexus

8808

8948

-1.6

Lotus

65

51

27.5

Maserati

714

615

16.1

Mazda

114,197

118,740

-3.8

McLaren

103

126

-18.3

Mercedes-Benz Cars

41,981

42,863

-2.1

MG

1243

-1560

-179.7

MINI

3957

5704

-30.6

Mitsubishi

84,852

75,776

12.0

Morgan

15

4

275.0

Nissan

56,141

63,233

-11.2

Peugeot

3651

2214

64.9

Porsche

4040

4555

-11.3

Proton

20

83

-75.9

RAM

328

314

4.5

Renault

10,658

11,170

-4.6

Rolls-Royce

45

39

15.4

Skoda

5649

4912

15.0

Ssangyong

34

182

-81.3

Subaru

52,854

48,919

8.0

Suzuki

18,932

19,134

-1.1

Toyota

219,394

216,292

1.4

Volkswagen

58,344

55,891

4.4

Volvo Car

5303

5438

-2.5