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VFACTS January 2023: Ford Ranger kicks off new year in top spot

Ford Ranger bursts into 2023 and skips to an early sales lead

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Ford’s next-gen Ranger continues to lure buyers, with the Blue Oval ute posting the strongest sales figures in January 2023 on both the overall and 4x4 charts.

The Ranger shifted a total of 4250 4x4 units for the month - 4749 when you combine 4x2 and 4x4 sales - positioning it with a healthy sales buffer above its perennial rival, the Toyota HiLux.

Toyota’s ageing HiLux continues to sell well, securing second spot on both the 4x4 (3044 sales) and overall (4131) charts, despite a new model looming.

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Isuzu’s D-MAX was the third best-selling 4x4 in Australia in January, posting 1637 deliveries, a spike of 12.6 per cent compared to the same time last year.

The Ford Everest also posted a strong start to 2023, with a total of 1230 next-gen deliveries arriving in new driveways – this represents a sales growth of 68.5 per cent compared to January 2022 and positions the Everest as the best-selling large SUV in Australia.

GWM’s Ute is the most popular of the budget utes available in Australia, with the Chinese ute’s 716 sales for the month securing a top 10 appearance. It leads the LDV T60 with 587 sales and the SsangYong Musso with 308 sales.

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In the $100K+ battle between the Chevrolet Silverado and RAM 1500, the RAM remains more popular with buyers - 405 sales versus 225.

Overall vehicle sales increased by 11.9 per cent in January 2023, compared to the same month last year, with a total of 84,873 new vehicles delivered for the first month of the year.

Of these sales, SUVs (46,698) and LCVs (18,546) accounted for a whopping 76.9 per cent of deliveries. The LCV market in particular was up by 1.6 per cent (287 sales) compared to January 2022.

“This data is the best January result since 2018 and shows that the industry is continuing to recover following years of supply chain disruption and delay,” FCAI Chief Executive Tony Weber said.

January 2023: Australia's Top 10 new 4x4 sales

1Ford Ranger4250
2Toyota HiLux3044
3Isuzu D-MAX1637
4Ford Everest1230
5Toyota Prado1182
6Mazda BT-501169
7Mitsubishi Triton1051
8Toyota LandCruiser 300996
9Isuzu MU-X828
10GWM Ute716

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