THE Volkswagen Arteon is the German auto giant’s attempt to sneak into luxury heartland and steal away customers from BMW, Mercedes-Benz and even corporate cousin Audi – not to mention Lexus, Infiniti and Jaguar.

It may have the right look, but does it have the dynamic goods?

WHAT IS IT?

Essentially the replacement for the Passat CC, the Arteon takes Volkswagen back into premium territory with a mid-sized sedan that trades heavily on style, equipment and performance to give it the edge over similarly-priced luxury-marque rivals.

Volkswagen’s had a fancy midsizer before, but the Arteon is VW’s most concerted effort so far to snare buyers who are looking for a little more prestige to park in their driveway.

MAIN RIVALS

Lexus IS 350, Jaguar XE 25t, BMW 320i, Mercedes-Benz C200, Infiniti Q50, Audi A4

THE WHEELS VERDICT

The Arteon makes a strong case for itself through its design alone. While Volkswagens are often handsome cars, the styling department usually plays a safe game, and it’s rare for the German automaker to put out a car that is a genuine head-turner like the Arteon.

When lined up against price rivals from the luxury segment, Arteon’s high level of standard equipment and excellent drive experience also put it in good stead. The only real problem it’s got is whether Volkswagen can convince those who’d ordinarily aim for a base model C-Class to hop into a car with a less prestigious badge instead.

MINUS: Can’t compete in the badge cachet stakes; interior doesn’t look as special as the exterior; not enough aural drama

THE WHEELS REVIEW

Volkswagen’s “Premium for the People” marketing mantra certainly makes for an ambitious mission statement. Almost as ambitious as the crisp, sleek and undeniably attractive Arteon that it’s attached to.

Priced at $65,490 and offered in a single, highly-specified configuration that throws VW’s most cutting-edge infotainment and safety tech together with the 206kW 2.0 turbo and AWD driveline of the Mk7 Golf R, the Arteon definitely exudes a premium aura. Ignore the badge, and the Arteon looks like it belongs outside a country club, not a Coles carpark.

It’s certainly got the visual presence to make you forget about entry-grade luxo-sedans, so the Arteon gets off to a good start. With sharp bodylines, a broad chrome grille that blends into the headlamp jewellery and clamshell bonnet that puts a furrowed brow over its active bi-LED headlamps, the Arteon’s snout is imposing and distinctive – traits few VWs have boasted before.

It’s a looker, but hopping into the driver’s seat puts you within an interior that’s much less adventurous. There’s a stronger Passat flavour here – no surprise given the Passat and Arteon are platform partners – and while it looks tidy and business-like, it’s a sober contrast to the flamboyant exterior.

And there’s plenty of technological wow factor to offset the sensible design. A 9.2-inch flat glass infotainment display is the Arteon’s tech centrepiece, and it’s backed up by an all-electronic instrument panel and a head-up display – VW’s first. A 360-degree camera view, gesture control, tri-zone climate control, and heated seats at front and rear number among the Arteon’s tech highlights.

Open up the custom drive setting screen and a slider appears with Comfort at one end and Sport at the other, allowing the driver to take their pick of which setting suits them best. Is the regular Comfort mode not cushy enough? The system allows you to dial up more marshmallow if you want, while also allowing the dampers to be cranked up firmer than what the ordinary Sport setting would allow.

At the softer end of its suspension spectrum, the Arteon irons out poor-quality roads with ease without feeling excessively floaty over longer undulations. There’s plenty of suspension travel for it to use, yet body control is good.

And in that config, it ably fits Volkswagen’s own description of the Arteon as occupying the intersection between traditional sedans and sports cars. The steering may be lacking feel or feedback, but it’s hooked up to a grippy and responsive front axle that goes where you point it, while the rear tracks along faithfully. The rack ratio is also especially fast just off centre, which adds to the Arteon’s alert and agile feel.

At a cruise the powertrain shows off its flexibility by providing ample torque in its midrange, with maximum twisting force available all the way from 1800rpm to 5600rpm.

Objectively speaking, the Arteon is an intelligent alternative for those shopping in the mid-size luxury segment. There’s a whiff of prestige about its design, it drives well, is positively packed with equipment and though it’s only sold in a single specification, it’s got everything you need and little that you don’t. If you can suppress your badge snobbery, it’s well worth a look.

Vote for the Volkswagen Arteon to win the 2018 Wheels Car of the Year Readers’ Choice competition

SPECS:

Model: Volkswagen Arteon 206TSI R-Line Engine: 1984cc 4cyl, dohc, 16v, turbo Max power: 206kW @ 5700-6500rpm Max torque: 350Nm @ 1800-5600rpm Transmission: 7-speed automatic Weight: 1658kg 0-100km/h: 5.6sec (claimed) Economy: 7.5L/100km Price: $65,490